Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?

Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail days.

Over the last two years, the big box retailers have been squeezing coupon and deals sites out of paid search leader boards for “Black Friday” and “Cyber Monday” queries, according to research from Adgooroo. In 2012, big retail dominated paid impressions for “Black Friday” search queries:

top black friday paid search advertisersJust two deals sites managed to infiltrate the list of top ten advertisers for “Cyber Monday” search terms:

top cyber monday paid search advertisersIf today’s search results are any indication, big retail is posed to dominate again this year:

black friday 2013 paid search results

black friday 2013 paid search results bing adsTarget, WalMart, JC Penney, Kohls, Home Depot, Express and Macy’s are among the big brick and mortar stores advertising on “Black Friday” queries now. We’ll have to see if Blackfriday.dealighted.com ( shown in Google’s results) or any other deals sites be able to get back in the top 10 this year.

Related Topics: Channel: Retail | Google: AdWords | Microsoft: Bing Ads | Search Ads | Search Ads: General


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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