• http://twitter.com/SEOCUBED SEO SEO SEO

    Quite surprising to hear the author feels that recent algo updates has killed SEO traffic for sites like Quora and Yahoo answers. And that Q&A hasnt really worked?? I had imagined that these UGC content power houses get most of their new visits from SEO and still do! I firmly believe that Q&A and any UGC in the hands of a good SEO strategy can and is still an awesome SEO tool. While I was at Realtor.com I closely monitored TRULIA SEO team make giant strides forward with their SEO due to their Trulia Voices Platform. Kudo’s to them, Cha cha, and any one else that is building out UGC, Q&A with SEO in mind!!

  • http://twitter.com/Kevin_Lee_QED Kevin Lee

    Don’t forget that LinkedIn is shuttering it’s Answers section this month. It was pretty big but never reached full potential.

  • http://www.mojo40.com/ Diane Dolinsky-Pickar

    Bummers. I really liked it. And lots of folks whom I know, used it as a lead gen tool for their biz!

  • http://twitter.com/gsterling Greg Sterling

    Yep. Forgot that one

  • http://twitter.com/gsterling Greg Sterling

    One of the objectives of the original “farmer”/Panda update was to demote content farms. Most of the Answer sites offer low-quality content. Answers.com for example sold quickly after Panda. Yahoo Answers is a neglected product that has mostly low quality information. It’s appearance on Page 1 of Google is pretty rare these days. Quora’s problems are not tied to SEO but rather it’s ability to mainstream.

    In a vertical context (e.g., real estate) Q&A can be a big value add and of high quality. In those case you can see Q&A entries highly ranked because they may be detailed and specific.

  • http://www.facebook.com/drdadman Dan Roberts

    As somebody who ran SEO for a sizable Q&A site, I can attest to the Panda smack down that reverberated across the industry – with the notable exception of Yahoo Answers, we all took a beating. It was a long road back, but the site I worked with recovered better than 75% of lost traffic within 12 months. Monetizing will always be a challenge in that space – but I’ll tell you the dirty little secret that anyone who has spent any time in that space know…there is a hulluva lot of long-tail traffic potential. Yes the number of unique queries is decreasing, but at the same time, semantic search is on the rise. One of the reasons people are increasingly comfortable asking natural language queries, is becasue Google is doing a bang-up job of finding where those exact questions have been asked previously online…and in some instances, the result they feature even has an answer!