With Dogpile Beating Google In Satisfaction, Owner InfoSpace Needs To Reinvent Itself, Be Risky With Metasearch

InfoSpace recently sold both its local and directory assets and its mobile platform business to Idearc/Superpages and Motricity respectively. So what’s left? Specifically Dogpile and its cousins Metacrawler, Webcrawler and the domain InfoSpace.com. The company also owns the kid-friendly search site Zoo.com. Amid all this, JD Power & Associates has just named Dogpile “highest in customer satisfaction among search engines” for the second year.

There were different results coming out of the American Consumer Satisfaction Index survey of “e-business,” which includes search engines. However, the JD Power ratings for Dogpile belies the company’s tiny search market share, which is less than one percent and gets lumped into the “others” category typically.

Consumers have never clearly understood “metasearch” and InfoSpace has never done a particularly good job of explaining the benefits to users — or those benefits have not been perceived to be enough to overcome the habitual behavior of searchers (read: Google & Yahoo). With the focus now on general search left (though local content can still be found through InfoSpace itself and within general meta search results), the challenge will be for InfoSpace to take some risks and reinvent its products and itself.

FYI, the JD Power study also found:

The number of customers who report using search engines on a daily basis has increased from 66 percent in 2006 to 70 percent in 2007. Google remains the most widely accessed search engine in the study, experiencing an increase in usage of 7 percentage points from 2006 to 58 percent in 2007.

Related Topics: Channel: Strategy | Search Engines: Meta Search Engines | Stats: Relevancy


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide