Without Fanfare, SEMPO Turns 10

sempo-logoToday marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing industry. What’s a decade of the group produced? An annual industry survey. Beyond that, little that really seems to stand out, especially compared to other industry groups like the DMA.

My column today at Marketing Land looks at this more, so check that out: 10 Years Later, Do We Need SEMPO?

Related Topics: Channel: Industry | SEM Industry: Organizations

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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