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WPP To Consolidate Search Agencies Under GroupM And Outrider Brand
Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo’s Searchlight Award in New York last night for its Smirnoff campaign.
This consolidation creates a global search agency with offices on multiple continents.