WPP To Consolidate Search Agencies Under GroupM And Outrider Brand
Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo’s Searchlight Award in New York last night for […]
Greg Sterling on February 13, 2008 at 11:53 am | Reading time: 1 minute
Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo’s Searchlight Award in New York last night for its Smirnoff campaign.
This consolidation creates a global search agency with offices on multiple continents.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Related stories
New on Search Engine Land