Comments on: WSJ: Google Testing TV Ads http://searchengineland.com/wsj-google-testing-tv-ads-10707 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: gil http://searchengineland.com/wsj-google-testing-tv-ads-10707/comment-page-1#comment-1474 gil Mon, 12 Mar 2007 14:06:43 +0000 http://searchengineland.com/beta/wsj-google-testing-tv-ads-10707.php#comment-1474 @Scott - very interesting point on saturation from the huge buyers - perhaps a very important issue in the beginning when there would likely simply be more custom buckets, rather than completely customized ad inventory streams, but seems like with the ultimate more customized (individual level) streams, there would be too much inventory for even the mega buyers? @Scott – very interesting point on saturation from the huge buyers – perhaps a very important issue in the beginning when there would likely simply be more custom buckets, rather than completely customized ad inventory streams, but seems like with the ultimate more customized (individual level) streams, there would be too much inventory for even the mega buyers?

]]> By: Scott Clark http://searchengineland.com/wsj-google-testing-tv-ads-10707/comment-page-1#comment-1473 Scott Clark Sat, 10 Mar 2007 21:23:54 +0000 http://searchengineland.com/beta/wsj-google-testing-tv-ads-10707.php#comment-1473 I think that pent-up frustrated niche advertisers could quickly saturate inventory. We'll probably see an increase in placment costs that will "seek their own level" with other ways of buying time. Inventory expansion to billboards, games, software on demand, and web video distribution would have their own dymamic. The personalization is the wildcard - saturation by major buyers could simply take away the ability for focused buys from niche businesses. I suppose we'll soon see some sort of quality score on video ads as well. Now that will be interesting. I think that pent-up frustrated niche advertisers could quickly saturate inventory. We’ll probably see an increase in placment costs that will “seek their own level” with other ways of buying time. Inventory expansion to billboards, games, software on demand, and web video distribution would have their own dymamic.

The personalization is the wildcard – saturation by major buyers could simply take away the ability for focused buys from niche businesses. I suppose we’ll soon see some sort of quality score on video ads as well. Now that will be interesting.

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