Yahoo Acquires College Sports Site,

Yahoo has acquired, an online college sports site. Yahoo said this acquisition “will significantly expand the community offerings and open publishing capabilities of Yahoo! Sports.”

Although Yahoo did not discuss the financial matters of the agreement, suspects it was about $100 million.

Shannon Terry,’s CEO, said,

Partnering with Yahoo! will help us build the next generation of Rivals’ products and services for hardcore and casual sports fans, and allow us to reach an entirely new fan base (after all, Yahoo! is the most-visited site on the Internet).

Jimmy Pitaro, General Manager, Yahoo Sports, said,

Hands down, provides the best coverage of college and high school sports on the Web, maintaining more than 100 college-specific sites and posting hundreds of updates each day. It also satisfies high school fans by following games and news in more than 35 states. will perfectly complement Yahoo! Sports’ editorial coverage — the work of its 200 on-the-ground local writers, reporters, and publishers meshes well with what we’re doing at the national level.

More coverage at Techmeme.

Related Topics: Channel: Industry | Yahoo: Business Issues


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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