Yahoo Acquires The Foursquare-Like Koprol

Yahoo announced that it has acquired an Indonesian site called Koprol. Think of it as a kind of cross between Twitter and Foursquare, with more emphasis on the latter. (Yahoo had been rumored to be in talks to buy Foursquare. This move may reflect its inability to close that deal.) It touches local, mobile and social — but it’s mostly about mobile.

Here’s how Yahoo describes Koprol:

Koprol allows people to connect and share photos, reviews and additional information about locations in real-time using just their mobile phone browser, making the service accessible to a larger percentage of mobile users. Once on Koprol, people can “check-in” to their current location and see where others are and what they are doing. The service helps people find local businesses, such as popular shops or restaurants, based on user ratings including a “thumbs-up” feature to elevate favorite places to the top of the ranking. Users can also start or join discussions based on particular locations and invite friends to participate, creating a unique city-based social mobile community resource.

Given that almost no one in the West knows or uses the site it’s much more of a platform acquisition for Yahoo. It may also be focused on global or developing markets where Foursquare and comparable services don’t have any presence.

One of the Koprol blog posts indicates that the site has begun to work with larger advertisers/brands. Yahoo may have some interesting ideas about how its brand advertisers might utilize the service (a la Foursquare and Bravo) as well.

Related Topics: Yahoo: General | Yahoo: Maps & Local | Yahoo: Mobile & Go | Yahoo: Outside US


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.


SMX - Search Marketing Expo

SearchCap: Get all the top search stories emailed each day!

Name: Company: Email:

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Search Engine Land on Google+

LinkedIn over 34,000 members
Subscribe to Our Feed! 80,366 subscribers take our RSS feed
 

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »


Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide