Yahoo Adds Click Filter Report

Yahoo announced a new reporting feature in the search marketing portal that enables advertisers to see which clicks Yahoo has deemed to be invalid. The report is named the “Click Filter Report” and is available by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section in the Reports Navigator on the left side of the screen.

In this report, you can see exactly which clicks Yahoo is classifying as clicks that were not from a valid source. According to Yahoo, you won’t be billed for these clicks. Yahoo said they created the report for three reasons:

• We want to give you as much transparency as we can
• We want to add to the tools at your disposal for monitoring your own traffic.
• We believe our Click Protection System is one of the best in the industry, and we want you to see what it does for your account.