Yahoo Adds New Ad Tools & Reporting; Google Changes Reports Interface

Aug 31, 2007 at 8:55am ET by Barry Schwartz

Yahoo has announced several new advertising features for their search marketing platform. You can now write ads faster, quickly check your quality score and create and save up to 45 customized reports.

Google also announced changes to their AdWords reporting engine. Now, the Google AdWords reports are now more similar to the reports and graphs you see at Google Analytics.

Yahoo’s feature announcement:

Writing Ads You can now write and save up to twenty ads at a time. In addition, you can compare your ads to your competitors, side-by-side, all on one screen. Finally, Yahoo also gives you their “best practices cheat sheet” directly on that page as well.

Quality Score Data Yahoo will now update the quality score of your ads every thirty days. If your quality score is low, Yahoo will let you know via email. Yahoo has also added the number of low quality score ads in your account on the Account Summary page.

Reporting Finally, Yahoo now allows you to create and save up to 45 customized reports. So you can now go to your reporting section, create reports tailored to your needs and save that format for future use.

Google Reporting Upgrade: On the Google front, the new user interface, although very slick, is frowned upon by many AdWords Advertisers. As reported at the Search Engine Roundtable, most advertisers are finding these reports slower and harder to use.


Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: AdWords, Yahoo: Search Ads sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

RECENT COMMENTS

  • mazter said " Matt, thanks for the article. I do not know if you have used Google's real estate listing but as far"
  • annew said " Amazing Danny, thanks so much for the walk down memory lane. Conjures up the original match.com wher"
  • Jill Whalen said " Great trip down memory lane, Danny! I wasn't at the first couple of conferences, but started my spea"

See All »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
En Espanol|Contact|Members Info|RSS Feeds|Email Subscriptions|Privacy|Advertise
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live