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Yahoo & American Airlines Settle Search Ad Suit
MediaPost reports Yahoo has settled a search ad keyword lawsuit with American Airlines. The suit dates back to October 2008 in a federal court and both were expecting a judgement on the case sometime this year. The two companies reached a settlement prior to judgement, although the terms of the settlement were not disclosed.
Some are speculating the Yahoo and American Airlines settlement was due to Yahoo paying luggage fees for American Airlines customers over the holidays. Okay, no one is speculating that, but it is a fun point.