MediaPost reports Yahoo has settled a search ad keyword lawsuit with American Airlines. The suit dates back to October 2008 in a federal court and both were expecting a judgement on the case sometime this year. The two companies reached a settlement prior to judgement, although the terms of the settlement were not disclosed.

In August 2007, Google was sued by American Airlines over a similar issue. And in July 2008, Google & American Airlines settled the suit out of court.

Some are speculating the Yahoo and American Airlines settlement was due to Yahoo paying luggage fees for American Airlines customers over the holidays. Okay, no one is speculating that, but it is a fun point.

Related Topics: Legal: Trademarks | Yahoo: Legal

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz