Here’s how Yahoo explains some of the benefits of its analytics tool in today’s announcement:
“Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site.”
It’s available to any Yahoo advertiser that works with an account manager, and interested advertisers can contact their account manager to start using Yahoo Web Analytics.
Yahoo got into the web analytics business when it acquired IndexTools software a year ago. Then, in October, Yahoo announced that the new Yahoo Web Analytics service would be rolled out slowly to Yahoo’s hosted e-commerce customers.