Yahoo Announces Secure Search Partnership With AVG

Yahoo and AVG announced a new partnership deal where Yahoo will power AVG’s secure search, which will protect AVG’s customers dangerous websites and online threats.

The process uses AVG’s LinkScanner technology to protect their users from malicious web sites. As we reported a couple of days ago, there was an 80% increase in the number of infected search results clicked on by users this holiday season. So the need for security in search is there.

“AVG is excited to team up with Yahoo! to help provide Internet users with peace of mind when searching the web or accessing their favorite online properties,” said JR Smith, CEO, AVG Technologies. “This relationship represents a shift from the company’s previous strategy of entering into exclusive search agreements in its search and advertising services business. Consumers have many choices when it comes to how they access the Internet, and our objective is simply to keep them secure, each step of the way.”

“Internet users everywhere want to be able to access online content easily without having to worry about security threats,” said Shashi Seth , senior vice president of Connections at Yahoo!. “We’re committed to providing a rich search experience to AVG users and see this relationship as a strategic way for us to enrich and broaden our search footprint moving forward.”

Related Topics: Channel: Industry | Yahoo: Business Issues | Yahoo: Partnerships

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Pat Grady

    Marissa, have AVG vet your content distribution partners. Haha!

  • rmonitor

    Will this help them also improve their email spam filtering? That would be crucial for their being competitive with Gmail and others.

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