Microsoft and Yahoo have deferred talk of mobile advertising in previous discussions about the search transition. But now it has been made clear that mobile will transition at the same as the PC, and that the account teams will be the same for both segments.
Here are the relevant FAQs from Microsoft Advertising’s discussion of the transition:
Q: Which account team will I work with on mobile search ads? A: Your mobile search ads will be managed by the same account team as your PC accounts.
Q: How will Mobile search advertisers be transitioned? A: We are still finalizing our transition plans for Mobile search advertisers, but anticipate that Mobile search advertisers will be transitioned at the same time as online search advertisers. Additional details will be shared in the coming weeks.
Q: Is there anything I need to do to prepare for the transition of my Mobile campaign? A: We recommend that you simply continue to manage your Mobile search account as you have been. We will let you know when there is anything you need to do to prepare for the transition.
Q: Will the Yahoo! and Microsoft mobile search advertising transition happen at the same time as the online search advertising transition? A: The mobile search advertising transition is expected to happen at the same time as the online search advertising transition.