Yahoo BOSS Version 2 Launches With Pricing and Branding Requirements And Microsoft’s Search Index

Yahoo BOSSYahoo has just launched version 2 of BOSS (Build Your Own Search Service). When they announced this version in February, I wrote about the history of BOSS and detailed the changes. The big changes are:

Upgrade Process

Yahoo says that it’s taken 7-10 days for developers they’ve worked with to upgrade their services from version 1 to version 2. Version 1 of the API will be going away on July 20th, so all services will need to be upgraded by then. They don’t have an upgrade guide that outlines what to look for when modifying services that use BOSS but say they’ll be available to answer questions in their Yahoo user group.

Branding Requirements

The first version of BOSS allowed white labeling, but now, services will have to clearly state that results are “Created with Yahoo Search”, use the Yahoo logo, and link back to the Yahoo BOSS site. I clarified with Yahoo that the service itself requires this branding, but if the service uses results from multiple services, the results from Yahoo BOSS don’t have to be notated separately. The branding has to be included only once and can be on the About of FAQ page of the service.

Yahoo BOSS Branding Requirements

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Consumer | Yahoo: APIs | Yahoo: Search


About The Author: is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

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  • Michael Martinez

    So Yahoo! is going to pretend to be a real search engine by white labeling its Bing search through BOSS? I’m less inclined to participate in search fakery.

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