Yahoo Bringing Election Results To Search Results

yahoo-y-logoTuesday is election day in the U.S. and, by almost all accounts, the presidential race between President Barack Obama and Governor Mitt Romney will be tight. No doubt many other races across the country will be equally close, and Yahoo will let searchers track results right in its search results pages.

Some of Yahoo’s “direct display” results (Yahoo has previously called these “shortcuts,” as I recall) are already in place. You can see, for example, some current polling data on searches like [swing state polls] and [2012 presidential polls].


As you’d expect, searches related to the presidential race will bring up results starting in the early evening when polls begin to close and ballots are counted.

Yahoo is also planning to show results for congressional races, noteworthy ballot initiatives/propositions and state gubernatorial races. Here’s a screenshot from Yahoo’s announcement showing how U.S. House results will appear tomorrow.


I’d expect both Google and Bing to provide election results in their search results pages, too, but neither company has announced any details at the moment as far as I’m aware.

Postscript: In a separate blog post, Yahoo has also announced what it’s calling the Yahoo News Election Control Room — a dashboard that lets users customize content to include the political information that interests them the most.

Postscript 2: See our follow-up post now that results are live, Getting The US Election Results From Google, Bing & Yahoo.

Related Articles

Related Topics: Channel: Consumer | Top News | Yahoo: Search | Yahoo: Shortcuts


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Stephen Bosarge

    May the best man win. Sorry Mitt Flopney, invertebrates not included.

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