Yahoo Brings Back Chief Marketing Officer Position

Yahoo has named Elisa Steele as the company’s new Chief Marketing Officer, effective today. Steele comes to Yahoo from NetApp, where she was the senior vice president of corporate marketing.

Yahoo hasn’t had a CMO since 2007 when Cammie Dunaway left the company. Yahoo tells us that new CEO Carol Bartz recently decided to re-establish the position.

Says Bartz in today’s announcement: “Yahoo!’s marketing strategy and teams have become decentralized over time – hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo! brand.”

Related Topics: Channel: Industry | Yahoo: Employees

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • kendural

    anyone knows about two goons at NetApp: Pinder Grewal and Navneet Grewal. this two are quite capable of distroying anyone’s career. they will stomp over you if you don’t agree with them and eventually lead you to quit your job or will embarrass/fire you.

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