Discover what's up in the business of marketing each Friday.
Yahoo Brings Back Chief Marketing Officer Position
Yahoo has named Elisa Steele as the company’s new Chief Marketing Officer, effective today. Steele comes to Yahoo from NetApp, where she was the senior vice president of corporate marketing.
Yahoo hasn’t had a CMO since 2007 when Cammie Dunaway left the company. Yahoo tells us that new CEO Carol Bartz recently decided to re-establish the position.
Says Bartz in today’s announcement: “Yahoo!’s marketing strategy and teams have become decentralized over time – hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo! brand.”