Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News


Yahoo Buzz LogoAs expected, Yahoo Buzz has now launched – a site where "buzz-worthy" news articles are highlighted based on user votes, searching activity, and email sharing. Hot stories on Buzz may also get featured on the Yahoo home page, an added incentive to get publishers considering the program.

At launch, Buzz is said to have stories included from nearly 100 publishers. A future program will allow other publishers to participate.

It’s not clear if content is automatically submitted or if this happens only when a Buzz Badge is added to a story and used by readers at a site to submit to Buzz. How searches are used to weight particular content also isn’t clear.

My assumption is that Buzz looks for popular searches in key news categories, then runs an actual search against stuff submitted to Buzz to generate an initial list. Users can then review the list and vote items up or down. The number of times an item is emailed from Yahoo to someone is also a key factor.

We’ll likely take a closer look at the service in the near future. You can learn more about it via its help pages here; you’ll find related discussion here on Techmeme, and there was a post (now gone, at the moment) from Yahoo here.

Note that the "old" Yahoo Buzz — a long-standing feature that shows the most popular searches on Yahoo — remains. It has a new name, "Buzz Log," and moved to a new location. (Two, actually. The first uses the new Yahoo Buzz look. The second maintains the old-style look-and-feel.)



Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and can be followed on Twitter here.

See more articles by Danny Sullivan >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Search Engines: News Search Engines, Search Engines: Social Search Engines, Yahoo: Buzz sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMNENTS

  • Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
  • nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
  • nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live