Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News

Yahoo Buzz LogoAs expected, Yahoo Buzz has now launched – a site where "buzz-worthy" news articles are highlighted based on user votes, searching activity, and email sharing. Hot stories on Buzz may also get featured on the Yahoo home page, an added incentive to get publishers considering the program.

At launch, Buzz is said to have stories included from nearly 100 publishers. A future program will allow other publishers to participate.

It’s not clear if content is automatically submitted or if this happens only when a Buzz Badge is added to a story and used by readers at a site to submit to Buzz. How searches are used to weight particular content also isn’t clear.

My assumption is that Buzz looks for popular searches in key news categories, then runs an actual search against stuff submitted to Buzz to generate an initial list. Users can then review the list and vote items up or down. The number of times an item is emailed from Yahoo to someone is also a key factor.

We’ll likely take a closer look at the service in the near future. You can learn more about it via its help pages here; you’ll find related discussion here on Techmeme, and there was a post (now gone, at the moment) from Yahoo here.

Note that the "old" Yahoo Buzz — a long-standing feature that shows the most popular searches on Yahoo — remains. It has a new name, "Buzz Log," and moved to a new location. (Two, actually. The first uses the new Yahoo Buzz look. The second maintains the old-style look-and-feel.)

Related Topics: Channel: Social | Search Engines: News Search Engines | Search Engines: Social Search Engines | Yahoo: Buzz


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »




 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide