Yahoo China Morphing Into A Business Portal
Yahoo China is transforming itself into a business-oriented search engine, in part to deal with crushing competition from Baidu.com and portal Sina.com. “If Yahoo is going to win, it has to do so in a new way,” said Jack Ma, CEO of e-commerce company Alibaba Group, which runs Yahoo’s China operations in an interview with The Associated Press in China.
Baidu is the search king in China, with nearly 64% market share, according to a recent Wall Street Journal article. Yahoo China has just an 8% share, after Google China’s 19% share.
The move comes little more than a year after Yahoo transferred its China operations to Alibaba, taking a 40% stake in the company.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Get the best search news, tips and resources, delivered each day.