Yahoo China is transforming itself into a business-oriented search engine, in part to deal with crushing competition from Baidu.com and portal Sina.com. “If Yahoo is going to win, it has to do so in a new way,” said Jack Ma, CEO of e-commerce company Alibaba Group, which runs Yahoo’s China operations in an interview with The Associated Press in China.

Baidu is the search king in China, with nearly 64% market share, according to a recent Wall Street Journal article. Yahoo China has just an 8% share, after Google China’s 19% share.

The move comes little more than a year after Yahoo transferred its China operations to Alibaba, taking a 40% stake in the company.

Related Topics: Search Engines: China Search Engines | Yahoo: Outside US

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman