Yahoo stands to *benefit* from being sued by its advertisers based on the legal action’s ludicrous settlement terms; terms that absolve them of liability for fraudulent, and more importantly “unwanted”, clicks sent to advertisers over the last 8 years.

In return, advertisers get the opportunity to *ask* for credits (to buy more advertising) and these credits may ultimately be denied by the company. If you look into the *process* (as I did) you’ll notice that Yahoo’s intent here is to make it nearly impossible (obviously, that’s just my professional opinion) to actually get the credits (sound familiar?… i.e. Google).

The $5 million Yahoo! will pay to Checkmate Strategic Group is, in effect, a VERY cost effective insurance policy against click fraud concerns that may arise in the future; all while, legally, never admitting fault and promising advertisers not one dime based on my research of court documents.

It gets worse — the Class is HUGE given that advertisers were all auto-opted into it. Opting out? You’d not believe that process either. I’ve documented all of this stuff here http://xr.com/yahoo