Yahoo Clues: New Fun Search Keyword Tool

Today, Yahoo announced a new tool named Yahoo Clues. Yahoo Clues basically gives you insight into the types of people searching for specific keyword phrases and shows related terms based on those searches and searchers.

The tool allows you to plug in one or two keyword phrases and it then plots the search trends of those keywords on the page. It shows you keyword popularity over time, searches by age and gender, income level, geographic location, “search flow” and related searches.

Let me take you through each metric for a comparison of iphone vs android on Yahoo Clues.

Here you can see the two search trends plotted over time:

Yahoo Clues : Trends

Here is a break down by age and gender:

Yahoo Clues : Gender

You can then click on a specific age/gender segment to see that women are more about searching for white iPhones while men are more about searching for jailbreaking iPhones.

Yahoo Clues : Gender Detail

The same type of detail for income brackets:

Yahoo Clues : Income detail

You can also see the searches by location:

Yahoo Clues : Location

And then break it down within a state to see cities:

Yahoo Clues : Location State

Search Flow is neat, it basically shows you most probable previous and next user searches from an analysis of aggregated search patterns:

Yahoo Clues : Search Flows

Finally, it shows related searches:

Yahoo Clues : Related Searches

Yahoo told us that the tool only searches against the most popular queries you see. For example, a search on [canonical] shows this error:

Yahoo Clues Error

That indicates that data about searches for “canonical” aren’t available through the tool. Yahoo said they hope to expand the number of terms included over time.

Yahoo also said they update their information every 6-12 hours. Updated: Yahoo sent us clarification on this from the product team, which is reporting that data is updated “approximately hourly.”

For more definitions on these graphs and data points, see this help document or watch the video below:

Related Topics: Channel: Search Marketing | SEM Tools: Keyword Research | Top News | Yahoo: Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.netpaths.net Cvos man

    This looks like a fantastic tool, but why is yahoo releasing this after they outsourced search to MS?

  • daveb

    Does this incorporate searches on MSN ? Bing or is it solely the Yahoo network? If so is it the core search network or does it include partners?

  • Winooski

    daveb, per http://help.yahoo.com/l/us/yahoo/search/clues/clues-01.html;_ylt=AnADMABCv7Dk5U086oYtRUSPjnpG : “Yahoo! Clues lets you explore how people are using Yahoo! Search.” So the index may be Bing’s, but I take that answer to mean that the behavioral data is limited just to searches performed on the yahoo.com domain.

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