Yahoo has relaunched Yahoo Clues, its search trends product that doubles as an underrated keyword research tool.
Among the new features, the most important from a search marketing perspective are these:
- Expanded data: Yahoo Clues now includes a full year of data, up from just a month
- Wider coverage: It includes all English-language searches made globally
The new Yahoo Clues also offers a “Top Trends” tab (as part of its new look-and-feel) that lets users explore and analyze the most popular search terms on Yahoo. But the expanded data is also part of the regular Trend Analysis tool that lets you compare two search terms and dissect the differences by demographic, location and more.
The map you see at the bottom of that screenshot is another new feature that lets you map and visualize search activity.
Yahoo Clues launched last November and, in this writer’s opinion, it’s great to see the tool continuing to get attention from Yahoo.