Yahoo Clues Relaunches With More Data, Wider Keyword Coverage

yahoo-clues-beta-logoYahoo has relaunched Yahoo Clues, its search trends product that doubles as an underrated keyword research tool.

Among the new features, the most important from a search marketing perspective are these:

  • Expanded data: Yahoo Clues now includes a full year of data, up from just a month
  • Wider coverage: It includes all English-language searches made globally

The new Yahoo Clues also offers a “Top Trends” tab (as part of its new look-and-feel) that lets users explore and analyze the most popular search terms on Yahoo. But the expanded data is also part of the regular Trend Analysis tool that lets you compare two search terms and dissect the differences by demographic, location and more.

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The map you see at the bottom of that screenshot is another new feature that lets you map and visualize search activity.

Yahoo Clues launched last November and, in this writer’s opinion, it’s great to see the tool continuing to get attention from Yahoo.

Related Topics: Channel: Search Marketing | SEM Tools: Keyword Research | Yahoo: Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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