Sign up for weekly recaps of the ever-changing search marketing landscape.
Yahoo Confirms Real-Time Search Test
Yahoo has confirmed the recent rumors that it will test a real-time search feature in its search results.
According to the Wall Street Journal, Yahoo will run a test “in the coming days” with OneRiot, a real-time search engine that focuses on links and content from Twitter and other social media sources. PaidContent reports that Yahoo will also be running real-time search tests with other players, too. (See Danny Sullivan’s What Is Real Time Search? Definitions & Players for more background on possible partners.)
Yahoo will conduct its real-time search testing on a limited set of queries, the WSJ says, before deciding if the feature is useful enough to roll out to all Yahoo searchers.