Sign up for our daily recaps of the ever-changing search marketing landscape.
Yahoo Confirms Real-Time Search Test
Yahoo has confirmed the recent rumors that it will test a real-time search feature in its search results.
According to the Wall Street Journal, Yahoo will run a test “in the coming days” with OneRiot, a real-time search engine that focuses on links and content from Twitter and other social media sources. PaidContent reports that Yahoo will also be running real-time search tests with other players, too. (See Danny Sullivan’s What Is Real Time Search? Definitions & Players for more background on possible partners.)
Yahoo will conduct its real-time search testing on a limited set of queries, the WSJ says, before deciding if the feature is useful enough to roll out to all Yahoo searchers.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.