Yahoo Confirms Real-Time Search Test

Yahoo has confirmed the recent rumors that it will test a real-time search feature in its search results.

According to the Wall Street Journal, Yahoo will run a test “in the coming days” with OneRiot, a real-time search engine that focuses on links and content from Twitter and other social media sources. PaidContent reports that Yahoo will also be running real-time search tests with other players, too. (See Danny Sullivan’s What Is Real Time Search? Definitions & Players for more background on possible partners.)

Yahoo will conduct its real-time search testing on a limited set of queries, the WSJ says, before deciding if the feature is useful enough to roll out to all Yahoo searchers.

Related Topics: Channel: Consumer | Search Engines: Real Time Search | Yahoo: Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.sweetspotmarketing.com kevinpike

    umm… elephant in the room here…

    Why would Yahoo invest resources to do this? Last time I checked they were handing search over to Bing soon.

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