Yahoo Confirms Real-Time Search Test


Yahoo has confirmed the recent rumors that it will test a real-time search feature in its search results.

According to the Wall Street Journal, Yahoo will run a test “in the coming days” with OneRiot, a real-time search engine that focuses on links and content from Twitter and other social media sources. PaidContent reports that Yahoo will also be running real-time search tests with other players, too. (See Danny Sullivan’s What Is Real Time Search? Definitions & Players for more background on possible partners.)

Yahoo will conduct its real-time search testing on a limited set of queries, the WSJ says, before deciding if the feature is useful enough to roll out to all Yahoo searchers.



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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ONE COMMENT ON Yahoo Confirms Real-Time Search Test

kevinpike,

umm… elephant in the room here…

Why would Yahoo invest resources to do this? Last time I checked they were handing search over to Bing soon.



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