Yahoo Continues New Home Page Test, Adds More Apps & Lightens Colors

Feb 16, 2009 at 9:31am ET by Barry Schwartz

The Yahoo corporate blog announced that phase one of the Yahoo home page test is about done now. Yahoo has taken in a lot of feedback since launching a limited test of the new home page back in September 2008 and has decided to try some new things.

Yahoo has decided to add more third-party apps from eBay, Forbes.com, Wired.com and others. They have decided to “beef” up the Sports and Finance apps, by providing schedules, team standings, blogs links and more, plus one-click access to your stock portfolios and stock quotes. Plus, now you can customize the apps by adding and removing them, as you see fit.

The most significant change is that Yahoo has lightened up the page, based on user feedback. Here is a picture of the new look:

The old Yahoo’s “new” home page looked like this:

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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