Yahoo Deals: Display Ads On Walmart.com, Havas Digital Partnership, Circular Program, & CBS Video Deal

We were just hit with a handful of Yahoo press releases. They include powering the ads on Walmart.com, partnering with Havas Digital to adopt the Right Media Exchange Platform, working out a video distribution deal with CBS, and launching the Yahoo Circular Program for newspapers. All this was announced by Susan Decker at Advertising 2.0.

* Yahoo! to Sell Display Advertising for Walmart.com from Yahoo announces that they signed a multi-year deal with Walmart for online display and video advertising on Walmart.com. So when shoppers can’t find what they are looking for, they will see Yahoo ads with alternatives. In addition, Yahoo will be the exclusive portal to resell Walmart.com’s display inventory.

* Yahoo! and Havas Digital Announce Multi Year, Global Advertising Partnership announced Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. This means that Havas Digital will be an early adopter of AMP from Yahoo.

* Yahoo! Personalizes Today’s Newspaper Circulars announced the release of the Yahoo! Circular Program which works in conjunction with ShopLocal. I’ll defer to Greg’s write up, where he explains, “will see distribution of ShopLocal’s inventory of retailer “circular ads” across the Yahoo! network. These are all local ads because they’re tied to specific stores or retailers in particular areas.” Greg told me that the search angle is that Yahoo is going to mine your queries as part of the overall targeting capability.

* Yahoo! Joins the CBS Audience Network announced an agreement between the two companies. The agreement says that “Yahoo! TV will gain access to CBS’s extensive online catalog of entertainment content, which boasts more full episodes and hours of network programming than any other broadcast television network.” The programs include shows from NBC, Fox, and more than 15 cable networks.

* Yahoo! President Sue Decker Outlines Vision for Online Advertising Transformation in Advertising 2.0 New York Keynote has the details on many of these announcements as addressed by Yahoo’s President, Sue Decker.