Yahoo Doesn’t Replace Head Of Sales, Joanne Bradford

AllThingsD reports Yahoo has decided to restructure their sales team without appointing a new head of sales to replace Joanne Bradford. Instead, Yahoo will have several people report directly to Hilary Schneider, Yahoo’s EVP of Americas Region.

“This elevates the strong talent and brings a broader set of voices one step higher in the organization,” said Schneider in an interview today. “The marketplace is changing rapidly and bringing complete solutions is really the mantra of where the market is going.”

Here are the changes as documented by AllThingsD:

Mitch Spolan, the 11-year Yahoo veteran who is in charge of North American field sales, will also pick up responsibility for agency development and relationships.

Seth Dallaire, who has been running mid-market sales, will now be in charge of channel sales, reseller relationships and new and emerging formats, such as video, local, social and mobile.

Frank Weishaupt, who has been in charge of marketplaces, will add sales operations and training and sales development to his portfolio.

Lastly, Jim Stothard, who has been in charge of account management, will be leaving Yahoo for personal reasons, but will be working with Schneider to find his replacement.

Related Topics: Channel: Industry | Yahoo: Business Issues | Yahoo: Employees


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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