Yahoo Europe Launches Panama Search Marketing Platform

Yahoo To Launch Panama PPC System In The UK “Soon” from yesterday is no longer “soon,” it is now. Some European advertisers have already been upgraded to “Panama,” Yahoo’s new search marketing platform that was released in the U.S. back in October.

An official email was sent out to advertisers today, notifying them that they can request to be upgraded as well. There is a lot of information over at the new Upgrade Centre and I have some additional information as well.

Related Topics: Channel: SEM | Yahoo: Outside US | Yahoo: Search Ads


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • CaptainObvious

    Yahoo France sent out a similar email last week. I still haven’t upgraded my account yet, but this should make things easier from an account management standpoint. With Panama slowly being implemented in all of Yahoo’s markets I wonder if Yahoo will finally let you open one account and advertise in multiple countries. Managing separate accounts for each country is very annoying.

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