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Yahoo Europe Launches Panama Search Marketing Platform
Yahoo To Launch Panama PPC System In The UK “Soon” from yesterday is no longer “soon,” it is now. Some European advertisers have already been upgraded to “Panama,” Yahoo’s new search marketing platform that was released in the U.S. back in October.
An official email was sent out to advertisers today, notifying them that they can request to be upgraded as well. There is a lot of information over at the new Upgrade Centre and I have some additional information as well.