Yahoo Europe Launches Panama Search Marketing Platform

Yahoo To Launch Panama PPC System In The UK “Soon” from yesterday is no longer “soon,” it is now. Some European advertisers have already been upgraded to “Panama,” Yahoo’s new search marketing platform that was released in the U.S. back in October. An official email was sent out to advertisers today, notifying them that they […]

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Yahoo To Launch Panama PPC System In The UK “Soon” from yesterday is no longer “soon,” it is now. Some European advertisers have already been upgraded to “Panama,” Yahoo’s new search marketing platform that was released in the U.S. back in October.

An official email was sent out to advertisers today, notifying them that they can request to be upgraded as well. There is a lot of information over at the new Upgrade Centre and I have some additional information as well.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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