Yahoo Gains “Default” Search Deal With Ubuntu

One small search victory for Yahoo: a new default search deal with Ubuntu, the free Linux-based operating system. According to Ars Technica:

Canonical, the company behind the popular Ubuntu Linux distribution, revealed today that it has established a revenue sharing agreement with Yahoo. As part of the deal, the Firefox Web browser that is shipped in Ubuntu will be configured to use Yahoo as the default search engine . . .

The change will encompass both the search provider in Firefox’s toolbar and the default start page. Users will still be able to quickly change the default search service by clicking the search provider icon in Firefox and selecting the search service of their choice from the dropdown menu. In order to make it easier for users to switch completely, Canonical is customizing the browser so that switching your default search provider will also change your start page if you haven’t already set one.

Yahoo still has a large number “default search” deals in the mobile arena with wireless operators around the globe. However, it has lost the PC deals it once had to Microsoft or Google in some cases. Acer, I believe, is the remaining major PC OEM to offer Yahoo as the default search provider on its machines (could be wrong). Yahoo is however the search provider on many of its partner sites (e.g., newspapers).

Yesterday Yahoo reported Q4 earnings, which showed a recovery in its display ad business and slightly better than expected results overall. Search advertising was down 15 percent YoY but up 4 percent compared to Q3.

Yahoo CFO Tim Morse said the following about Yahoo’s search business on the earnings call:

Search is an important part of Yahoo! Growing search revenue is a key company priority. We are focused on pulling both the volume and monetization levers to improve results. On the volume side we are using a combination of product enhancements, search oriented marketing spending and the power of the Yahoo! network as a search distribution channel to reaccelerate query volume. On monetization I mentioned the matching technology we recently brought into the marketplace that benefited the RPS. That is just the first step of an aggressive roadmap of monetization enhancements we are executing on.

Related Topics: Channel: SEM | Yahoo: Partnerships | Yahoo: Search | Yahoo: Search Ads


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide