Yahoo Goes Hollywood With New TV, Celebrity Shortcuts

Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities.

The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and an episodes list. All of this content comes from Yahoo TV.

Yahoo TV shortcut

Although my LOST example above doesn’t show it, Yahoo will occasionally show links in the left column for related actors, shows, or movies. I’m guessing the query [lost] was a little too generic to prompt that.

There’s also a new celebrity shortcut that focuses on well-known actors and actresses. It’s fairly similar to Yahoo’s recently announced news shortcut in that it offers tabs to see news, photos, video, and Twitter updates about the celebrity.

Yahoo Celebrity shortcut

If the celebrity has a Twitter account, that third tab will change from “Twitter” to “Official Tweets” and will display his/her Twitter stream.

Related Topics: Channel: Consumer | Search Features: Shortcuts | Yahoo: Shortcuts


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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