Sign up for weekly recaps of the ever-changing search marketing landscape.
Yahoo Improves Search Ad Performance Reports
The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include:
- Ad ID column – This column displays your ad’s ID number.
- Ad: – This column provides a visual representation of your ad, including its title, short description, and display URL.
- Destination URL – the URL of your landing page.
In addition to these changes, Yahoo moved the various status changes into a single column named “ad statuses.” These new columns can be exported and downloaded into a third-party system, if needed.