The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include:

• Ad ID column – This column displays your ad’s ID number.
• Ad: – This column provides a visual representation of your ad, including its title, short description, and display URL.
• Destination URL – the URL of your landing page.

In addition to these changes, Yahoo moved the various status changes into a single column named “ad statuses.” These new columns can be exported and downloaded into a third-party system, if needed.

Related Topics: Channel: SEM | Yahoo: Search Ads

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

Connect with the author via: Email | Twitter | Google+ | LinkedIn