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Yahoo Introduces Contextual Display Ad Targeting To RightMedia Exchange
Yahoo has partnered with LucidMedia to bring contextual display ad targeting capabilities to the company’s RightMedia ad exchange. Advertisers will be able to contextually target display ads according to 63 vertical ad categories that RightMedia has established for the program. They include things like automotive, careers & jobs, clothing & apparel, finance, sports & recreation, and so on.
Yahoo acquired RightMedia in early 2007 for more than $700 million.