Aug 5, 2008 at 10:49am ET by Greg Sterling

Yahoo has partnered with LucidMedia to bring contextual display ad targeting capabilities to the company’s RightMedia ad exchange. Advertisers will be able to contextually target display ads according to 63 vertical ad categories that RightMedia has established for the program. They include things like automotive, careers & jobs, clothing & apparel, finance, sports & recreation, and so on.

Yahoo acquired RightMedia in early 2007 for more than $700 million.

Related Topics: Yahoo: Display Ads

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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