Yahoo says the content on its new ad portal is meant to inspire and educate advertisers. It features demos, articles, videos, and a “keynote video” featuring Seth Godin. Yahoo touts the new site as
… a leap forward in communicating and showcasing Yahoo!’s advertising solutions for mid-to-large tier advertisers and agencies, giving Yahoo! a powerful vehicle to drive B2B Marketing goals and re-establish the company as a thought leader in the industry.
Most importantly, the portal intends to foster a water-cooler environment for marketers, ad creatives, producers, publishers, and other advertising execs to be educated and inspired by Yahoo!-specific and industry-related content.