Yahoo Launches Mobile Site En Español
Nov 12, 2009 at 11:29am ET by Greg Sterling
Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones.”
Here’s the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version:
Here’s the PC version; note the tile ad en Espanol:
The ad below from the Spanish mobile site is in English but in short order we can probably expect Spanish-language ads, which is one of the big opportunities here that Yahoo is pursuing:
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
Got a comment? Log in, register to comment or become a premium member to comment without CAPTCHA hassles, to have your own custom picture/avatar appear, plus many other benefits.
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Michael Martinez said " According to news sources, AOL's deal with Google runs out on December 17 and they have asked for (a"
- EkOz said " IMO the pitfall in how Youtube handles ratings is that they only desplay an average rating. With no "
- Robert said " There are smart phones that have RSS feed option in them. So even if your site is not mobile friendl"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
