Yahoo Launches Mobile Site En Español

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones.”

Here’s the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version:

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Here’s the PC version; note the tile ad en Espanol:

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The ad below from the Spanish mobile site is in English but in short order we can probably expect Spanish-language ads, which is one of the big opportunities here that Yahoo is pursuing:

Picture 147

Related Topics: Channel: Mobile | Yahoo: Display Ads | Yahoo: General | Yahoo: Mobile & Go

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://adsheik.com/ niklas

    It still amazes me that the Yahoo! competitors hasn’t come up with a competitive solution to Yahoo! En Español. Google En Español in 2010, perhaps, just as the US Census takes place?

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