Yahoo Launches Web Analytics

Oct 8, 2008 at 5:55pm ET by Matt McGee

Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.

The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009. Yahoo’s analytics service is a result of the company’s purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free.

In its FAQ about the new analytics service, Yahoo suggests three reasons why its product is better than the competition:

  1. Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.”
  2. Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.”
  3. Ease-of-Use and Flexibility

Yahoo offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page.

Update: Yahoo’s Dennis Mortensen explains more and shares screenshots in a new post on VisualRevenue.


Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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