Yahoo Launching “Blocked Domains” Feature For Advertisers

Oct 1, 2007 at 12:52pm ET by Barry Schwartz

As expected, Yahoo has just informed me that they will be launching a new advertiser feature named “Blocked Domains” this month. Blocked Domains will allow Yahoo advertisers to block their ads from showing on up to 250 domains within the Yahoo Publisher Network and distribution network.

Advertisers can control the domains and pages they do not want their ads to show up on.

They are expecting to roll out this feature mid-October.

More details will be posted at the Yahoo Search Marketing Blog shortly.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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