Yahoo Launching “Blocked Domains” Feature For Advertisers
As expected, Yahoo has just informed me that they will be launching a new advertiser feature named “Blocked Domains” this month. Blocked Domains will allow Yahoo advertisers to block their ads from showing on up to 250 domains within the Yahoo Publisher Network and distribution network. Advertisers can control the domains and pages they do […]
Barry Schwartz on October 1, 2007 at 12:52 pm | Reading time: 1 minute
As expected, Yahoo has just informed me that they will be launching a new advertiser feature named “Blocked Domains” this month. Blocked Domains will allow Yahoo advertisers to block their ads from showing on up to 250 domains within the Yahoo Publisher Network and distribution network.
Advertisers can control the domains and pages they do not want their ads to show up on.
They are expecting to roll out this feature mid-October.
More details will be posted at the Yahoo Search Marketing Blog shortly.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.