Yahoo Local GM To Leave, Group Now Broader
Jul 25, 2007 at 7:31pm ET by Greg Sterling
Paul Levine, GM of Yahoo Local, is leaving (his decision) after almost five years and being replaced by Jennifer Dulski, who is now going to be Group Vice President & General Manager, Marketplace. Her title reflects a strategy shift and will combine Local with Shopping, Travel, Autos and Real Estate and represents a more integrated local-vertical approach. Dulski has a long history at Yahoo! in various roles. Prior to her current role, Dulski was the VP/GM of the Autos business.
According to Yahoo, Dulski “was a key member of the tiger team that re-launched Yahoo! Search and she led the consumer and influencer marketing strategy behind that successful re-launch, growing Yahoo! Search market share by nearly 2 points.”
During his tenure Levine built Yahoo into the leading local site online. For quite some time, Yahoo was in most respects out in front of its competitors, which are all now investing heavily in local and the market is obviously getting much tighter. The new more “integrated” thinking behind Dulski’s title/role reflects a broader conceptual understanding of local that is more in alignment with actual consumer behavior and better leverages Yahoo!’s content, partnerships and other assets.
There’s some additional information on my blog.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Yahoo: Employees, Yahoo: Maps & Local sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- KevinSpence said " The AP & other news companies forget how much of their content is syndicated. So alright, maybe "
- Avintrue said " So I would have to say that principle of pointing a finger with three pointing back at you is a good"
- fonegigsblog said " Wow! Looks like Google will truly be the one stop shop for digital advertising in the next few years"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- The Online Marketing Guy
- Omniture: Industry Insights
- Windows Live Local / Virtual Earth
- Chris Pirillo
- SEMpdx Blog
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
