Yahoo’s Local Focus: Offers, Sketch-A-Search & Restaurant Search Upgrades Coming Soon

yahooIn conjunction with an appearance at the Web 2.0 Summit today, Yahoo made several announcements of new products with a local focus. Here’s a look at what Yahoo is rolling out now and planning to introduce down the road.

Yahoo Local Offers

Deals and coupons are a pretty hot item these days in the local space; credit Groupon and others for that. Yahoo announced its horse in the deals race: Yahoo Local Offers. It’s an aggregator that “will make it easy for millions of consumers to find, right on Yahoo!, the best local deals and savings in their area.”

Groupon, in fact, is one of the initial set of partners in Yahoo Local Offers. Others include LivingSocial, Gilt City, Valpak,, and more. Yahoo says Local Offers is currently in a “limited beta” — if you see a tab on the Yahoo home page labeled “Deals For You,” you’re in the test.

Sketch-a-Search Quick App

Previously only available on the iPhone, the Sketch-a-Search “quick app” will be expanded to desktops and the iPad later this week. Sketch-a-Search lets you draw the geographic boundaries of the area you want to search.

Yahoo spoke a lot today about restaurant searches; they say there were more than 35 million such searches on Yahoo last month alone. With that in mind, the new Sketch-a-Search quick app will show reviews of Zagat-rated restaurants, too.

Open Table Quick App

Also coming later this week, and also following the restaurant theme, is a quick app that integrates Open Table’s online reservation system. Users will be able to book restaurant reservations without leaving the Yahoo search results page.

Restaurant Comparison Quick App

To me, the most interesting-looking announcement of all is this one. The Restaurant Comparison quick app basically gathers all the restaurant search results for your query and collects them together in a grid- or chart-like display for easy comparison.

Yahoo says this is currently being tested with a limited number of users. You can see it in action, briefly — along with some of the other local products — in this Yahoo video.

Related Topics: Channel: Mobile | Yahoo: Maps & Local | Yahoo: Mobile & Go


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide