No fluff - just the best news in paid search marketing every week.
Yahoo Merges Search & Display Ad Teams, Karnstedt Heads Up Team
Yahoo announced that they are combining its search ad and display ad teams.
As part of this move, David Karnstedt will be heading up North American sales. Karnstedt was Yahoo’s senior vice president of Yahoo’s search sales business and is now head of US sales overall.
Wenda Harris Millard, Yahoo’s Chief Sales Officer in the US, has left Yahoo to join Martha Stewart Living Omnimedia. Ms. Millard told the Wall Street Journal, “I’m sorry they announced the story this way because clearly I resigned and I have a great new job.”
“Integrating our world-class search and display sales teams under David’s leadership will allow us to better serve all of our advertisers’ marketing objectives ranging from brand awareness to direct response,” said Sue Decker, President, Yahoo! “This is one of many important steps we’re taking to re-invigorate our display business, further build on our industry-leading position in advertising, and drive thought-leadership in the online advertising marketplace.”
More coverage at Techmeme.