• http://www.outsidethecurve.com Ryan Bruss

    “However, Yahoo’s broad matching appeared to be more restrictive and generally relevant when compared to Microsoft’s broad matching.”

    I don’t think this is correct. All the information I have seen and heard directly from my Yahoo reps is that Yahoo’s advanced match was significantly less restrictive than Microsoft’s broad match.

  • Kelly Gillease

    Based on my actual search query reports, I’d disagree strongly. I am but one advertiser, which is why I don’t state this as universal fact in the article, but I do base the assertion on practical experience with managing several accounts.