Yahoo News Tests New Look, Targets Social Media Users

Yahoo News is inviting its throngs of readers to try its next version, which has new design and content features. Readers will immediately notice a wider footprint on the new Yahoo News, as well as larger text and other new design elements. Content has also been rearranged, with easier access to the most popular stories […]

Chat with SearchBot

Yahoo News is inviting its throngs of readers to try its next version, which has new design and content features. Readers will immediately notice a wider footprint on the new Yahoo News, as well as larger text and other new design elements. Content has also been rearranged, with easier access to the most popular stories of the day and top news videos from around the country.

TechCrunch reports another interesting change: Readers coming to Yahoo News from social media sites will see shorter versions of news stories at first, with links to similar stories featured more prominently. As TechCrunch’s Jason Kincaid writes, “Yahoo figures that these readers are more likely to click through to new stories, and are less concerned with reading the full article.”

To see the new look, go to Yahoo News and click the “Try the new Yahoo! News” link at the top of the page.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for search marketers.