Yahoo News Tests New Look, Targets Social Media Users

Yahoo News is inviting its throngs of readers to try its next version, which has new design and content features. Readers will immediately notice a wider footprint on the new Yahoo News, as well as larger text and other new design elements. Content has also been rearranged, with easier access to the most popular stories of the day and top news videos from around the country.

TechCrunch reports another interesting change: Readers coming to Yahoo News from social media sites will see shorter versions of news stories at first, with links to similar stories featured more prominently. As TechCrunch’s Jason Kincaid writes, “Yahoo figures that these readers are more likely to click through to new stories, and are less concerned with reading the full article.”

To see the new look, go to Yahoo News and click the “Try the new Yahoo! News” link at the top of the page.

Related Topics: Channel: Content | Yahoo: News | Yahoo: User Interface

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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