Yahoo News Tests New Look, Targets Social Media Users

Oct 3, 2008 at 3:01pm ET by Matt McGee

Yahoo News is inviting its throngs of readers to try its next version, which has new design and content features. Readers will immediately notice a wider footprint on the new Yahoo News, as well as larger text and other new design elements. Content has also been rearranged, with easier access to the most popular stories of the day and top news videos from around the country.

TechCrunch reports another interesting change: Readers coming to Yahoo News from social media sites will see shorter versions of news stories at first, with links to similar stories featured more prominently. As TechCrunch’s Jason Kincaid writes, “Yahoo figures that these readers are more likely to click through to new stories, and are less concerned with reading the full article.”

To see the new look, go to Yahoo News and click the “Try the new Yahoo! News” link at the top of the page.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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