Yahoo oneSearch To Power Wireless Carrier Portals In Latin America

Even as attention has been focused on Google’s 700 MHz spectrum bid and its Android mobile platform, Yahoo has been aggressively doing business development with mobile operators and handset makers around the world, in Asia, Europe, and now Latin America. This morning Yahoo announced that it had inked another major wireless distribution deal with America Movil. Under the deal, which spans 16 countries and roughly 143 million mobile subscribers in Latin America and the Caribbean, Yahoo’s oneSearch “will be the default mobile search service on America Movil’s wireless carriers’ portals.”

These global carrier (and OEM) relationships either mean Yahoo Go will be preloaded or oneSearch will be on the so-called “carrier deck.” That arguably gives Yahoo more direct access to mobile consumers and reach than its main rivals. However, one of the outstanding questions is whether the carrier deck will continue to hold sway over consumers as they become more sophisticated about the mobile Internet.

At least in the U.S., preliminary data from an iCrossing survey conducted earlier this year indicated that consumers were pursuing the major search sites on mobile devices “off deck.” However, Yahoo is one of those sites too.

Here’s a previous post in which Yahoo Mobile Chief Marco Boerries comments on the Android platform and contrasts his company’s mobile strategy with that of Google.

Related Topics: Channel: Mobile | Yahoo: Mobile & Go

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide