Yahoo Opens Panama To New Customer Sign Ups

Yahoo has opened up sign ups to the new “Panama” (i.e. Yahoo Search Marketing 2.0) to all new customers. When Panama was released, on October 17, 2006, sign ups were only available to some existing customers. Yahoo then opened it to all existing customers first via invite only and then on a wider scale. Yahoo surprised me with this announcement, I did not think they would open it up to new advertisers until the beginning of 2007. In any event, it is now open and new advertisers can sign up here, if you are an existing advertiser and want to request an upgrade, request it here.

Want to learn more about Yahoo’s new Panama?

I have a detailed write up from my two day stay at Yahoo’s Search Marketing offices named Yahoo! Announced Panama Launch : See My Notes About Panama Directly From Yahoo! Search Marketing’s Headqaurters. You can also learn more by watching this video.

For those migrating over, you can see my write up from my experience named Upgrading Yahoo! Search Marketing to Panama.

We reported last week that possibly, Panama Boosts Yahoo’s Outlook, I hope it remains that way.

Related Topics: Channel: SEM | Yahoo: Search Ads


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide