Yahoo has opened up sign ups to the new “Panama” (i.e. Yahoo Search Marketing 2.0) to all new customers. When Panama was released, on October 17, 2006, sign ups were only available to some existing customers. Yahoo then opened it to all existing customers first via invite only and then on a wider scale. Yahoo surprised me with this announcement, I did not think they would open it up to new advertisers until the beginning of 2007. In any event, it is now open and new advertisers can sign up here, if you are an existing advertiser and want to request an upgrade, request it here.

Want to learn more about Yahoo’s new Panama?

I have a detailed write up from my two day stay at Yahoo’s Search Marketing offices named Yahoo! Announced Panama Launch : See My Notes About Panama Directly From Yahoo! Search Marketing’s Headqaurters. You can also learn more by watching this video.

For those migrating over, you can see my write up from my experience named Upgrading Yahoo! Search Marketing to Panama.

We reported last week that possibly, Panama Boosts Yahoo’s Outlook, I hope it remains that way.

Related Topics: Channel: SEM | Yahoo: Search Ads

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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