http://searchengineland.com/yahoo-pay-per-click-settlement-details-goes-out-to-advertisers-27629 Search Engine Land: Must Read News About Search Marketing & Search Engines Tue, 16 Mar 2010 16:53:49 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://searchengineland.com/yahoo-pay-per-click-settlement-details-goes-out-to-advertisers-27629/comment-page-1#comment-7341 web20lawyer Tue, 13 Oct 2009 22:26:05 +0000 http://searchengineland.com/?p=27629#comment-7341 Internet publishers should always be required to provide information to online advertisers as to placement; however, since this is unlikely to be provided in the bulk of the cases, it is up to web and mobile advertisers to negotiate ad placement in their online advertising contracts. Too many advertisers get into Pay Per Click (PPC) deals with little understanding of where their ads will appear. While I agree that this settlement is an embarrassment to most lawyers, it may serve to push internet publishers for more disclosure. — by Online advertising lawyer — http://www.web20lawyer.com/page0/page6/online-marketing-advertising-compliance.html Internet publishers should always be required to provide information to online advertisers as to placement; however, since this is unlikely to be provided in the bulk of the cases, it is up to web and mobile advertisers to negotiate ad placement in their online advertising contracts. Too many advertisers get into Pay Per Click (PPC) deals with little understanding of where their ads will appear. While I agree that this settlement is an embarrassment to most lawyers, it may serve to push internet publishers for more disclosure. — by Online advertising lawyer — http://www.web20lawyer.com/page0/page6/online-marketing-advertising-compliance.html

]]> http://searchengineland.com/yahoo-pay-per-click-settlement-details-goes-out-to-advertisers-27629/comment-page-1#comment-7332 longlocks Tue, 13 Oct 2009 16:09:53 +0000 http://searchengineland.com/?p=27629#comment-7332 One of us is missin' something. When I read it in the wee hours this morning, it seemed to me that only those who have gone out of business get the $20. One of us is missin’ something. When I read it in the wee hours this morning, it seemed to me that only those who have gone out of business get the $20.

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