Yahoo Pushing Vertical Search Through More Yahoo Shortcuts

Dec 19, 2006 at 11:24am ET by Brian Smith

Yahoo! Shortcuts must be working for searchers and for Yahoo!

Starting last week, I noticed Yahoo prompting me a lot more to search for retailer coupons, flights from city to city and movie showtimes – all which trigger a Yahoo Shortcut. While shortcuts have been around for a while, this is the first time I remember Yahoo prompting me over and over use them before I’ve completed a search.

I’ve gotten used to getting this after a generic search:

hotels

But these showed up when I went to search.yahoo.com or my.yahoo.com:

yahoo coupon search

yahoo flight search

yahoo movies

If you want to learn more about these vertical search results creeping into the main results, check out the series I wrote for SearchDay: Yahoo! Shortcuts, Google OneBox, Microsoft Instant Answers, and Ask Smart Answers.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Brian Smith

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