Yahoo Pushing Vertical Search Through More Yahoo Shortcuts
Yahoo! Shortcuts must be working for searchers and for Yahoo!
Starting last week, I noticed Yahoo prompting me a lot more to search for retailer coupons, flights from city to city and movie showtimes – all which trigger a Yahoo Shortcut. While shortcuts have been around for a while, this is the first time I remember Yahoo prompting me over and over use them before I’ve completed a search.
I’ve gotten used to getting this after a generic search:
But these showed up when I went to search.yahoo.com or my.yahoo.com:
If you want to learn more about these vertical search results creeping into the main results, check out the series I wrote for SearchDay: Yahoo! Shortcuts, Google OneBox, Microsoft Instant Answers, and Ask Smart Answers.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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