Yahoo Remains Big In Japan (& Beating Google)

Mar 10, 2009 at 1:31pm ET by Barry Schwartz

While stats out from Hitwise today show Google still reigns supreme in the United States, in Japan, it’s a different story. Yahoo remains the top search engine there, the latest stats from comScore show, and it’s growing faster than Google. comScore reports Yahoo is still leading, in a major way, in Japan. Yahoo holds over 51 percent of search market share in Japan, where Google only holds 38 percent. Japanese searchers also search more at Yahoo then other search engines with 62 searches per searcher, where Google has 53 searches per searcher.

Yahoo’s property of sites accounted for 3.5 billion searches in January 2009, up 13 percent from the previous year. Google Sites had 2.6 billion searches, up 5 percent and Rakuten had 153 million searches, up 38 percent from the previous year.

Meanwhile, Hitwise reports Google had 72 percent of all U.S. searches conducted in January 2009. Yahoo Search had 17.8 percent share, MSN Search had 5.4 percent share and Ask.com 3.3 percent share.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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2 COMMENTS ON Yahoo Remains Big In Japan (& Beating Google)

Karl Foxley, March 10th, 2009 at 2:37 pm ET:

Just wondered what your opinion is on why Yahoo is out performing Google in Japan?

Thanks.

Karl

bkestler, March 11th, 2009 at 1:30 am ET:

Karl,

I once spoke with a friend who works in that industry. He said that Japanese tend to like portals better, which already suggest them a number of sites so they don’t have to search by themselves.
Bernd

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