• http://www.michael-martinez.com/ Michael Martinez

    “It may turn out that the search alliance in the end is a net negative for Yahoo (in several ways), though an overall positive for dominant partner Microsoft because of the additional reach it provides to advertisers.”

    That IS what I and at Todd Friesen (and maybe a few other people) tried to tell the US DOJ last year. Then again, I’ve been thinking that maybe Bartz was determined out get out of the search business one way or another regardless of what would happen with the “search alliance”.

    Ironically, if that was her position, the search alliance may have extended Yahoo!’s presence in the Web search sphere artificially.