Yahoo Rolls Out Quality-Based Pricing In UK
Nov 15, 2007 at 9:46am ET by Barry Schwartz
Yahoo has begun rolling out their Quality-Based Pricing in the UK. Danny emailed me from the SMX London show to tell me this was just announced. Yahoo launched this discounted based pricing method back on June 4th in the United States, but they are now expanding it to the UK.
What discounted pricing means is that Yahoo will credit advertisers for low quality traffic sent from their content network automatically.
Gabs posted a copy of an email he received from the Yahoo Search Marketing UK team.
From today, 15th November, advertisers in the UK can benefit from discounted clicks for better quality traffic.
Like I said, discounted pricing is nothing new from Yahoo, but it is new for Yahoo in the UK.
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